Articoli

Let's imagine that we have a clear direction to go in order to reach business objectives with digital such as: the acquisition of new customers, improvement of the user experience, increase in conversions on a single customer, opening of new business lines, processes....

From the early 2000s, corporate digitalization began to take hold in an increasingly important way. A phenomenon that involves many interrelated activities, such as digitization of business processes or digital marketing actions. Among the first and fundamental...